News & Blog

The question is who, what, how, when, where? We believe we have the answer.

ICONA Resorts is proposing the first new, luxury resort hotel in Cape May in over half a century. What many may not know is, since 2000, the number of hotel rooms in Cape May has rapidly decreased by more than 50 percent. 

The fact is, visitors still desire the classic hotel experience for their families, one that honors the past, but envisions the future with modern amenities to make wonderful memories! We assure you that we at ICONA are committed to creating a beautiful hotel that fits the character of America’s Original Seaside Resort – timeless elegance reflecting the historical style and the “Victorian” and “shingle style” influences of Cape May.

AVALON, N.J. – MARCH 26, 2021 – ICONA Resorts today announced that it has purchased the Windrift Hotel, the oceanfront resort adjacent to ICONA Avalon, built and owned by the Buckingham and Diller families since 1967. With this acquisition, ICONA Resorts now owns and operates the largest oceanfront resorts in Avalon and Stone Harbor. 

ICONA Diamond Beach announced today that it has been recognized with two distinct hotel achievements. U.S. News & World Report named ICONA Diamond Beach the best hotel in the state of New Jersey and Tripadvisor recognized the hotel as No. 6 in the United States for its exceptional service.  

New & Improved ICONA Diamond Beach Re-Opens Spring 2021  
We are excited to announce that a full multi-million dollar renovation project is underway and we'll be re-opening in May 2021! Secure Summer 2021 reservations now for best rates & availability.

We haven’t seen a single flake of snow this winter (save one blustery day in November) as temperatures have hovered in the 40s and 50s here at ICONA Resorts. Easterners don’t visit South Jersey to crash down ski hills or snowshoe through three feet of fresh powder because our winter paradise is a beautiful, quiet, and reflective experience.

We haven’t seen a single flake of snow this winter (save one blustery day in November) as temperatures have hovered in the 40s and 50s here at ICONA Resorts. Easterners don’t visit South Jersey to crash down ski hills or snowshoe through three feet of fresh powder because our winter paradise is a beautiful, quiet, and reflective experience.

Whether you’re a history buff or simply looking to pass the time during a rainstorm, South Jersey has several interesting museums worth exploring during your next visit to ICONA Resorts. Many of our oceanfront cities, including Cape May, NJ, played a crucial role in World War II. All three of our oceanfront Jersey Shore hotels are minutes from a historic naval air station, a WWII lookout tower, and timeless lighthouses.

Winter is the season of love here in South Jersey as the cooler temperatures inspire couples to cozy up morning, day, and night. Very few romantic New Jersey getaways rival an extended weekend stay at ICONA Resorts. Our three oceanfront resorts provide sophisticated charm, romantic restaurants, and sweeping Atlantic Ocean views, all within minutes from delightful wintertime fun.

New Jersey is home to 23 unique lighthouses, many of which can be discovered within minutes of ICONA Resorts. Lighthouses have become such a fascination among Americans that citizens can now join the U.S. Lighthouse Society’s “Passport Program,” one of the many ways you can hunt down the rarest beacons. Hunting for lighthouses is a popular activity for couples and families alike.

Is there a better guilty pleasure combination than a refreshing Bohemian pilsner and a juicy Angus burger? Lucky guests at ICONA Avalon are just steps from a fresh pint and a casual upscale dining experience at one of the best New Jersey breweries: Avalon Brew Pub. Not only is Avalon Brew Pub the East Coast’s only beachfront microbrewery, but it has quickly turned heads with the “Burger of the Week.” Each week, the inventive and talented culinary team at Avalon Brew Pub piece together a unique Angus beef burger creation, all of which pair perfectly with a house brew.

Happy couples have been planning Diamond Beach wedding ceremonies for years even during the cozy season. It’s hard to top the soothing sound of lapping waves, the azure blue ocean, and the soft, white sand. ICONA Diamond Beach has quickly become one of the premier Jersey Shore wedding venues thanks to our prime beach access, elegant accommodations, and on-site catering. We have three oceanfront resorts within minutes of each other, so our wedding packages are entirely customizable.

Ring in the new year on the beautiful South Jersey Shore with family and friends. ICONA Resorts is currently offering New Year’s Eve packages starting at just $145 per person. Depending on which resort and package you choose, you and a significant other can enjoy a comfortable overnight accommodation, open bar, dancing, four-course dinner, and breakfast buffet.

Perhaps this is the year that you finally retire the apron and treat your family or spouse to a stress-free Thanksgiving getaway. There aren’t many Thanksgiving getaways in New Jersey that help celebrate this family-oriented holiday. ICONA Resorts, however, will gladly be hosting a Thanksgiving weekend extravaganza for families hoping to avoid the countless hours spent cooking and cleaning during this annual holiday.

Most tourists who visit the Jersey Shore arrive with beaches, cocktails, and cabanas on their mind, but our lively slice of New Jersey is also home to some of the most diverse and unique habitats on the East Coast. When you choose to vacation at ICONA Resorts, you’re always minutes away from a beach, ocean, or boardwalk adventure. ICONA Diamond Beach has firmly placed itself as one of the premier Wildwood Crest NJ hotels.