Welcome to ICONA Avalon

Discover Our Coastal Retreat in Avalon

Guests arriving at the ICONA Avalon beachfront resort find a contemporary, coastal-chic retreat framed by sand dunes and classic Nantucket-inspired architecture. We invite you to discover this iconic New Jersey vacation spot, recently refreshed and standing today as the newest resort property in Avalon. 

Our 159-room hotel celebrates its oceanfront setting with brilliant white interiors punctuated with pops of blue, classic nautical touches and sophisticated furnishings. Each area of the property is designed to bring the light and beauty of the outside in, providing a peaceful seaside atmosphere for guests to relax and enjoy their stay in Avalon.

With a diverse selection of beautifully designed and decorated rooms, three distinctive bars and restaurants and elegant event spaces just steps from the sand, Avalon’s only four-season hotel is a cherished shore getaway for families, couples and groups. We greet each guest with the aloha spirit of warmth, welcome and love. It’s our goal to turn all who visit into part of the ICONA family. We encourage you to return year after year to make new vacation memories with us.

ICONA Avalon Side Oceanfront Luxury King Studio dining, living & sleeping area with large wrap around ocean front balcony

Oceanfront & Corner Oceanfront Luxury King Studios

Oceanfront & Corner Oceanfront Luxury King Studios feature luxurious décor, King bed, Queen Sleeper Sofa, Bathroom with large glass shower, galley kitchen & large oceanview balcony. Note: 2 room layouts available. Max: 4 guests

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Dunefront Kitchenette

Dunefront Luxury King Studio

Located on the 1st floor East Wing, these rooms feature luxurious décor, King bed, Queen Sleeper Sofa, Bathroom with large glass shower, galley kitchen, an expansive window wall & private terrace leading out to a dunefront sand area complete with chaise lounges.


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ICONA Avalon Standard Queen Suite Living, Kitchen, Dining area

Signature Queen Suite

Perfect for families, this suite has a side pool view from the balcony & separate areas for living & sleeping. Features 2 Queen beds, Sleeper Sofa, 2 flatscreen TVs, bathroom with shower, dining area & galley kitchen.

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Valentine's Weekend & Chef's Dinner

Wow your special someone with a Valentine's weekend getaway to ICONA Avalon. Choose from any of our beautiful rooms & add-on Chef's 3-Course Dinner in Seaglass Ballroom. 2 seatings are available & both include live piano entertainment to complete the romantic ambiance. 

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Shop-a-holics Weekend 2-Night Package

3/10-3/14: Escape to ICONA Avalon for a weekend of great food, drinks, relaxation & treating yourself! 

Celebrate Avalon’s famous Shop-a-holics event & save big on items like designer clothing, jewelry, & home decor. Enjoy a 2 night stay, plus breakfast, dinner & drinks at Avalon Brew Pub & quality time while you relax at Michele's Salon & Spa. 2-night package starts at just $350 per person++.

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The Longer You Stay, The Less You Pay

Looking for a longer beach getaway with your loved ones?

Any new stay of 5 nights or more is eligible for an additional 5% savings on top of the already reduced Advanced Purchase Rate*. Because lingering a little longer is how we define an iconic stay…

Please click book now & select 5+ nights to see the rate option, or call to take advantage of the discount!

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ICONA Yacht Private Charters

Whether you're looking to "wow" a client, host your "last sail before the veil", or create incredible memories with your loved ones this summer, the ICONA Yacht is the perfect option. Yacht charters are available May - October for romantic dates, milestone birthdays, bachelorette parties, or simply an exhilarating open-air experience!

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Terrace Dining

Explore Avalon

ICONA Avalon NJ Weddings

Whether you envision a barefoot wedding ceremony right on the sand or a more formal setting to exchange your vows, ICONA Avalon is the perfect wedding venue for the celebration of your dreams.


Front Desk Avalon


For additional info or questions, please contact us here at ICONA Avalon Resort.

7849 Dune Drive, Avalon, NJ 08202