Welcome to ICONA Avalon

Discover Our Avalon, NJ, Hotel

Guests arriving at the ICONA Avalon beachfront resort find an upscale, coastal-chic retreat framed by sand dunes and classic Nantucket-inspired architecture. We invite you to discover this iconic Avalon, New Jersey hotel, recently refreshed and standing today as one of the most sought-after vacation destinations on the New Jersey Shore.

Our 159-room NJ shore hotel celebrates its oceanfront setting with brilliant white interiors punctuated with pops of blue, classic nautical touches and sophisticated furnishings. Each area of the property is designed to bring the light and beauty of the outside in, providing a peaceful seaside atmosphere for guests to relax and enjoy their stay in Avalon.

With a diverse selection of beautifully designed and decorated Avalon, NJ, hotel rooms, three distinctive bars and restaurants and elegant event spaces just steps from the sand, Avalon’s only four-season hotel is a cherished shore getaway for families, couples and groups. We greet each guest with the aloha spirit of warmth, welcome and love. It’s our goal to turn all who visit into part of the ICONA family. We encourage you to return year after year to make new vacation memories with us.

Interior of Oceanfront Luxury king studios at ICONA Avalon

Oceanfront & Corner Oceanfront Luxury King Studios

Oceanfront & Corner Oceanfront Luxury King Studios feature luxurious décor, King bed, Queen Sleeper Sofa, Bathroom with large glass shower, galley kitchen & large oceanview balcony. Note: 2 room layouts available. Max: 4 guests

Kitchenette in Dune front Luxury king studio at ICONA Avalon

Dunefront Luxury King Studio

Located on the 1st floor East Wing, these rooms feature luxurious décor, King bed, Queen Sleeper Sofa, Bathroom with large glass shower, galley kitchen, an expansive window wall & private terrace leading out to a dunefront sand area complete with chaise lounges.

Living room in Signature Queen suite at ICONA Avalon

Signature Queen Suite

Perfect for families, this suite has a side pool view from the balcony & separate areas for living & sleeping. Features 2 Queen beds, Sleeper Sofa, 2 flatscreen TVs, bathroom with shower, dining area & galley kitchen.

Parents hold their child on the beach near our Avalon hotel

5+ Night Extended Stay Discount

Don't just dip your toes in, dive into a longer vacation at ICONA Avalon resort with the 5+ Night Extended Stay Discount! When you book and pay for 5 or more nights in advance, you'll save an additional 5% on top of the already reduced Advanced Purchase Rate. Relax, recharge, and soak up the sun - you deserve it!

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Summer Entertainment at The Sandbar

ICONA is the perfect destination for live music and entertainment this summer at the shore. Grab a drink, put your toes in the sand, and jam along to some great live music 4-8 pm Monday - Saturday and Reggae Sundays from 3-8 pm. Learn more and see our full schedule on TheSandbarAvalon.com 

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Newlywed couple kiss on the beach at our Avalon wedding venue

ICONA Avalon Weddings

Our premier wedding venue is located beachfront in beautiful in Avalon, NJ. Say your vows surrounded by the beauty of the ocean. The Seaglass Ballroom provides a stunning setting for your reception. The experienced wedding team at ICONA Avalon will work with you every step of the way to ensure that your wedding is exactly as you envision it, from customized menus to vendor recommendations. With its breathtaking views and exceptional amenities, ICONA Avalon is the perfect location for a beachfront wedding that will be remembered for a lifetime.

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Terrace Dining area at one of our Avalon NJ restaurants

Explore Avalon

Bride and groom pose for a photo under flower arch at our Avalon wedding venue

ICONA Avalon NJ Weddings

Whether you envision a barefoot wedding ceremony right on the sand or a more formal setting to exchange your vows, ICONA Avalon is the perfect wedding venue for the celebration of your dreams.


Receptionist by the front desk at our NJ shore hotel