Welcome to ICONA Avalon

Discover Our Avalon, NJ, Hotel

Guests arriving at the ICONA Avalon beachfront resort find a contemporary, coastal-chic retreat framed by sand dunes and classic Nantucket-inspired architecture. We invite you to discover this iconic Avalon, New Jersey hotel, recently refreshed and standing today as the newest resort property in Avalon. 

Our 159-room NJ shore hotel celebrates its oceanfront setting with brilliant white interiors punctuated with pops of blue, classic nautical touches and sophisticated furnishings. Each area of the property is designed to bring the light and beauty of the outside in, providing a peaceful seaside atmosphere for guests to relax and enjoy their stay in Avalon.

With a diverse selection of beautifully designed and decorated Avalon, NJ, hotel rooms, three distinctive bars and restaurants and elegant event spaces just steps from the sand, Avalon’s only four-season hotel is a cherished shore getaway for families, couples and groups. We greet each guest with the aloha spirit of warmth, welcome and love. It’s our goal to turn all who visit into part of the ICONA family. We encourage you to return year after year to make new vacation memories with us.

Interior of Oceanfront Luxury king studios at ICONA Avalon

Oceanfront & Corner Oceanfront Luxury King Studios

Oceanfront & Corner Oceanfront Luxury King Studios feature luxurious décor, King bed, Queen Sleeper Sofa, Bathroom with large glass shower, galley kitchen & large oceanview balcony. Note: 2 room layouts available. Max: 4 guests

Kitchenette in Dune front Luxury king studio at ICONA Avalon

Dunefront Luxury King Studio

Located on the 1st floor East Wing, these rooms feature luxurious décor, King bed, Queen Sleeper Sofa, Bathroom with large glass shower, galley kitchen, an expansive window wall & private terrace leading out to a dunefront sand area complete with chaise lounges.

Living room in Signature Queen suite at ICONA Avalon

Signature Queen Suite

Perfect for families, this suite has a side pool view from the balcony & separate areas for living & sleeping. Features 2 Queen beds, Sleeper Sofa, 2 flatscreen TVs, bathroom with shower, dining area & galley kitchen.

A young girl and her family enjoy ice skating at our Avalon hotel

Avalon Ice Skating Rink

Bundle up and join us for fun for all ages Fridays - Sundays, December 27 to March 12. Grab a seat on the couches around the synthetic ice rink to watch your little ones make fun winter memories...or join them on the rink! It's just $25 per person for a full day pass (up to 8 hours), including your skate rental. ICONA Avalon overnight guests can enjoy skating included in their hotel stay!

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Easter 2023 in Avalon, NJ

Join us at ICONA Avalon, Friday, April 7th - Easter Sunday, April 9th, for a wonderful family-friendly weekend at the shore! Easter Sunday ICONA will host a lovely Easter brunch buffet in Seaglass Ballroom. During Easter Brunch in Avalon, the Easter Bunny will make an appearance with surprises and treats for the little ones!

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A couple relaxes on the couch in one of the rooms at our Avalon NJ hotel

Wine, Dine & Unwind Package

Get cozy with your best friend or special someone on an overnight getaway to the beach that includes: a 3-Course Dinner for 2, a bottle of wine, and breakfast the next morning. Package rates start from just $299.

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Terrace Dining area at one of our Avalon NJ restaurants

Explore Avalon

Bride and groom pose for a photo under flower arch at our Avalon wedding venue

ICONA Avalon NJ Weddings

Whether you envision a barefoot wedding ceremony right on the sand or a more formal setting to exchange your vows, ICONA Avalon is the perfect wedding venue for the celebration of your dreams.


Receptionist by the front desk at our NJ shore hotel