Welcome to ICONA Avalon

Discover Our Avalon, NJ, Hotel

Guests arriving at the ICONA Avalon beachfront resort find an upscale, coastal-chic retreat framed by sand dunes and classic Nantucket-inspired architecture. We invite you to discover this iconic Avalon, New Jersey hotel, recently refreshed and standing today as one of the most sought-after vacation destinations on the New Jersey Shore.

Our 159-room NJ shore hotel celebrates its oceanfront setting with brilliant white interiors punctuated with pops of blue, classic nautical touches and sophisticated furnishings. Each area of the property is designed to bring the light and beauty of the outside in, providing a peaceful seaside atmosphere for guests to relax and enjoy their stay in Avalon.

With a diverse selection of beautifully designed and decorated Avalon, NJ, hotel rooms, three distinctive bars and restaurants and elegant event spaces just steps from the sand, Avalon’s only four-season hotel is a cherished shore getaway for families, couples and groups. We greet each guest with the aloha spirit of warmth, welcome and love. It’s our goal to turn all who visit into part of the ICONA family. We encourage you to return year after year to make new vacation memories with us.

Interior of Oceanfront Luxury king studio with King bed and living room at our Avalon hotel

Oceanfront & Corner Oceanfront Luxury King Studios

Oceanfront & Corner Oceanfront Luxury King Studios feature luxurious décor, King bed, Queen Sleeper Sofa, Bathroom with large glass shower, galley kitchen & large oceanview balcony. Note: 2 room layouts available. Max: 4 guests

Kitchenette in Dune front Luxury king studio at ICONA Avalon

Dunefront Luxury King Studio

Located on the 1st floor East Wing, these rooms feature luxurious décor, King bed, Queen Sleeper Sofa, Bathroom with large glass shower, galley kitchen, an expansive window wall & private terrace leading out to a dunefront sand area complete with chaise lounges.

Living room in Signature Queen suite at ICONA Avalon

Signature Queen Suite

Perfect for families, this suite has a side pool view from the balcony & separate areas for living & sleeping. Features 2 Queen beds, Sleeper Sofa, 2 flatscreen TVs, bathroom with shower, dining area & galley kitchen.

Colorful sunset over the ocean near our Avalon hotel

Black Friday + Holiday Savings Sale through 12/1

When you reserve your 2024 vacation with ICONA between November 15th and December 1st, 2023, you'll unlock extraordinary savings of up to a whopping $700+. 

Imagine the joy of looking forward to sun-soaked days, sandy toes, and the soothing melody of ocean waves. It's not just a vacation; it's a chance to make memories that will last a lifetime. So, don't miss out! Seize the opportunity to turn your beach dreams into reality. Book today and let the countdown to your 2024 shore vacation begin!

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NYE Dinner & Party in Avalon

Celebrate the end of 2023 and the beginning of 2024 with ICONA Avalon! Ring in the New Year with a 3-Course Chef's Dinner, 5-hour open bar, & live entertainment by Amanda & Teddy in the Ballroom. Choose the overnight package with an extended 2 pm check-out time or just join us for the evening!

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Mom and son ice skate on the rink at our Avalon hotel

Winter Wonderland & Ice Skating

Get ready for the ultimate Cozy Season experience at ICONA Avalon's Winter Wonderland in The Sandbar Village! Opening on Thanksgiving and running Fridays through Sundays until February, indulge in ice skating, delectable treats from Avalon Brew Pub, and your favorite drinks at the bar, including beer, cocoa, coffee, and signature cocktails. Warm up around our Cozy Fire Pits or in a Cabana. Shop local businesses on select Saturdays and capture the magic with photos with Santa on 12/2. Don't miss out on this winter fun at the shore!

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Terrace Dining area at one of our Avalon NJ restaurants

Explore Avalon

Bride and groom pose for a photo under flower arch at our Avalon wedding venue

ICONA Avalon NJ Weddings

Whether you envision a barefoot wedding ceremony right on the sand or a more formal setting to exchange your vows, ICONA Avalon is the perfect wedding venue for the celebration of your dreams.


Receptionist by the front desk at our NJ shore hotel