Welcome to ICONA Avalon

Discover Our Avalon, NJ, Hotel

Guests arriving at the ICONA Avalon beachfront resort find a contemporary, coastal-chic retreat framed by sand dunes and classic Nantucket-inspired architecture. We invite you to discover this iconic Avalon, New Jersey hotel, recently refreshed and standing today as the newest resort property in Avalon. 

Our 159-room NJ shore hotel celebrates its oceanfront setting with brilliant white interiors punctuated with pops of blue, classic nautical touches and sophisticated furnishings. Each area of the property is designed to bring the light and beauty of the outside in, providing a peaceful seaside atmosphere for guests to relax and enjoy their stay in Avalon.

With a diverse selection of beautifully designed and decorated Avalon, NJ, hotel rooms, three distinctive bars and restaurants and elegant event spaces just steps from the sand, Avalon’s only four-season hotel is a cherished shore getaway for families, couples and groups. We greet each guest with the aloha spirit of warmth, welcome and love. It’s our goal to turn all who visit into part of the ICONA family. We encourage you to return year after year to make new vacation memories with us.

Interior of Oceanfront Luxury king studios at ICONA Avalon

Oceanfront & Corner Oceanfront Luxury King Studios

Oceanfront & Corner Oceanfront Luxury King Studios feature luxurious décor, King bed, Queen Sleeper Sofa, Bathroom with large glass shower, galley kitchen & large oceanview balcony. Note: 2 room layouts available. Max: 4 guests

Kitchenette in Dune front Luxury king studio at ICONA Avalon

Dunefront Luxury King Studio

Located on the 1st floor East Wing, these rooms feature luxurious décor, King bed, Queen Sleeper Sofa, Bathroom with large glass shower, galley kitchen, an expansive window wall & private terrace leading out to a dunefront sand area complete with chaise lounges.

Living room in Signature Queen suite at ICONA Avalon

Signature Queen Suite

Perfect for families, this suite has a side pool view from the balcony & separate areas for living & sleeping. Features 2 Queen beds, Sleeper Sofa, 2 flatscreen TVs, bathroom with shower, dining area & galley kitchen.

Glass of beer with pretzel and meat served at our NJ shore hotel

Avalon Oktoberfest 2022

Time to hoist your steins for Avalon Oktoberfest at ICONA Avalon! Join us Friday, September 30th at The Sandbar for an evening of music, drinks & fun! 

This is a ticketed event; however, ICONA Avalon guests staying at the property 9/30 are free to enter The Sandbar with their ICONA wristbands. If ICONA guests wish to receive a Stein & beer ticket, they may opt to purchase an Oktoberfest ticket or rent a Cabana or Firepit.

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Poster for Irwin Loring & Tracy Locke comedy Avalon hotel special

Live Comedy Show in Avalon

Join us for a live comedy show on Friday, October 21 in Seaglass Ballroom at ICONA Avalon from 8:00 - 10:00 pm. Tickets are just $15 in advance! Laugh the night away while you enjoy great food & drinks from Avalon Brew Pub. Seating is first come, first serve with doors opening at 7:00 pm.

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Parents hold their child on the beach near ICONA Avalon Resort

The Longer You Stay, The Less You Pay

Looking for a longer beach getaway with your loved ones?

Any new stay of 5 nights or more is eligible for an additional 5% savings on top of the already reduced Advanced Purchase Rate*. Because lingering a little longer is how we define an iconic stay…

Please click book now & select 5+ nights to see the rate option, or call to take advantage of the discount!

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Terrace Dining area at ICONA Avalon Resort

Explore Avalon

Couple taking a photos with flowers near ICONA Avalon Resort

ICONA Avalon NJ Weddings

Whether you envision a barefoot wedding ceremony right on the sand or a more formal setting to exchange your vows, ICONA Avalon is the perfect wedding venue for the celebration of your dreams.


Receptionist by the front Desk Avalon at ICONA Avalon Resort