Welcome to ICONA Diamond Beach Resort

Discover the Ideal Diamond Beach, NJ, Hotel

Overlooking beautiful Diamond Beach on the quiet side of town, ICONA Diamond Beach resort offers the perfect NJ vacation location: directly on one of the only private beaches in New Jersey. As one of only a few hotels in the Wildwood Crest area open year-round, this upscale Diamond Beach, NJ, hotel delights with sparkling clean, “feel-the-ocean-air” interiors, spacious suites with galley kitchens, and beach attendants who set up chairs and umbrellas for guests on the beach. Enjoy delicious cocktails & food from the Star Beach Bar located right on the sand!

A seasonal heated outdoor pool and our tropically inspired beach bar create sun-soaked gathering spots for fun at the Shore. Whether sampling the special of the day at Coastal Blue, sipping late afternoon cocktails at The Star Beach Bar, or sharpening their surfing skills, ICONA guests savor life’s simple and sophisticated pleasures.

Despite our many perks, it’s our friendly, personalized, “above-and-beyond” service that sets us apart from other Diamond Beach, NJ, hotels. We answer every phone call with “It’s a great day at ICONA!” because, at one of the prettiest spots on the Jersey Shore, how could it not be? And we greet each guest’s arrival with the aloha spirit of warmth, welcome, and love, hoping to turn all who visit into part of the ICONA family - who return year after year to make new vacation memories.

King bed and balcony in Top Floor King Suite at our oceanfront hotel in Wildwood Crest NJ

Top Floor King Suite

Brand new 6th floor suites featuring stunning beach and ocean views, extra square footage, 9.5' ceilings, expanded bathrooms accessible from both living room or bedroom with glass shower with luxurious rainfall shower head, kitchenette, and additional amenities. 

Premium Poolside King Studio Room's kitchen at ICONA Diamond

Premium Poolside King Studio

Premium Pool Side Studios offer unparalleled views of the Atlantic Ocean and beautiful Diamond Beach through floor-to-ceiling windows and panoramic view balcony.

Tv & Twin beds in Signature Suite at ICONA Diamond Beach Resort

Signature Double Suite

Guests will enjoy varying views of the Atlantic Ocean and the soft white sands of Diamond Beach from each private balcony.

A colorful sunset over the ocean at our Wildwood Crest hotel

Black Friday + Holiday Savings Sale through 12/1

As the weather gets cooler and the days get shorter, now's the perfect time to add a little warmth and excitement to your day by planning a beach getaway for the upcoming new year! Reserve your 2024 ICONA vacation between November 15th and December 1st, 2023, for incredible savings up to $700+. Picture the joy of sun-soaked days, sandy toes, and the soothing ocean melody – it's not just a vacation; it's a chance to create lasting memories. Don't miss out! Seize the opportunity to bring your beach dreams to life. Book today and start the countdown to your 2024 shore vacation – the waves are calling, and savings await!

Learn More opens in a new tab

New Year's Eve Party in Diamond Beach

Embrace the arrival of 2024 in exquisite style at our New Year's Ball at the Shore! Whether you opt for an opulent overnight experience or simply desire to revel in the grandeur of our NYE Ball, complete with an indulgent dinner, open bar & live entertainment, we look forward to celebrating with you! Our celebration takes place in the new Ocean View Ballroom on the 3rd floor, starting at 7:00 pm and ending at 12:30 am. The band "Plaid Salmon" will provide a memorable musical experience.

Book Now opens in a new tab
Kids smile for a photo with Santa at our Diamond Beach hotel

Breakfast With Santa 12/3

Delight your little ones with a day to remember! Breakfast with Santa will take place in the beautiful new Ocean View Ballroom at ICONA Diamond Beach. The breakfast buffet features a waffle & french toast bar with plenty of toppings to choose from and all of your breakfast favorites. Wear your most festive Christmas attire because the breakfast price includes a professional printed photo with Santa too!

Learn More opens in a new tab
Aerial view of the beach and ocean at our Diamond Beach NJ hotel

Explore Diamond Beach

Dinner served beachside for a wedding at our Diamond Beach wedding venue


Dreaming of a beautiful beach wedding in New Jersey? ICONA Diamond Beach sits on one of the Garden State’s only private beaches. Whether you envision a barefoot ceremony right on the sand or you prefer a slightly more formal setting in which to exchange your vows, ICONA Diamond Beach has the oceanfront venue of your dreams.


Relaxing lobby area at our hotel in Wildwood Crest