Welcome to ICONA Diamond Beach Resort

Discover the Ideal Diamond Beach, NJ, Hotel

Overlooking beautiful Diamond Beach on the quiet side of town, ICONA Diamond Beach resort offers the perfect NJ vacation location: directly on one of the only private beaches in New Jersey. As one of only a few hotels in the Wildwood Crest area open year-round, this upscale Diamond Beach, NJ, hotel delights with sparkling clean, “feel-the-ocean-air” interiors, spacious suites with galley kitchens, and beach attendants who set up chairs and umbrellas for guests on the beach. Enjoy delicious cocktails & food from the Star Beach Bar located right on the sand!

A seasonal heated outdoor pool and our tropically inspired beach bar create sun-soaked gathering spots for fun at the Shore. Whether sampling the special of the day at Coastal Blue, sipping late afternoon cocktails at The Star Beach Bar, or sharpening their surfing skills, ICONA guests savor life’s simple and sophisticated pleasures.

Despite our many perks, it’s our friendly, personalized, “above-and-beyond” service that sets us apart from other Diamond Beach, NJ, hotels. We answer every phone call with “It’s a great day at ICONA!” because, at one of the prettiest spots on the Jersey Shore, how could it not be? And we greet each guest’s arrival with the aloha spirit of warmth, welcome, and love, hoping to turn all who visit into part of the ICONA family - who return year after year to make new vacation memories.

King bed and balcony in Top Floor King Suite at our oceanfront hotel in Wildwood Crest NJ

Top Floor King Suite

Brand new 6th floor suites featuring stunning beach and ocean views, extra square footage, 9.5' ceilings, expanded bathrooms accessible from both living room or bedroom with glass shower with luxurious rainfall shower head, kitchenette, and additional amenities. 

Premium Poolside King Studio Room's kitchen at ICONA Diamond

Premium Poolside King Studio

Premium Pool Side Studios offer unparalleled views of the Atlantic Ocean and beautiful Diamond Beach through floor-to-ceiling windows and panoramic view balcony.

Tv & Twin beds in Signature Suite at ICONA Diamond Beach Resort

Signature Double Suite

Guests will enjoy varying views of the Atlantic Ocean and the soft white sands of Diamond Beach from each private balcony.

A beer can stuck in the sand outside our Wildwood Crest hotel

Cans & Clams Celebration at Star Beach Bar

Friday 10/6, enjoy a sensational evening under the stars as we transform Diamond Beach into the place to be for excitement, great flavors, & live music. The Cans & Clams Celebration at Star Beach Bar will feature tunes from Atley Moon & The Say Somethings, a Clam Bake, Hamburgers & Hotdogs, Drink Specials on all Cans, & Games like Clam Pitching! Admittance is free, but register by 10/1 for a chance to win one of six prize drawings!

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A musician performs at the summer concert series at our Diamond Beach hotel

Live Music at the Star Beach Bar

The best beach bar on the Jersey Shore - The Star Beach Bar - hosts live music daily through Labor Day Weekend. Get ready to soak up the sun, sway to the rhythm, and experience the ultimate summer vibes on Diamond Beach. See the full schedule and join us for the fun!

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A newlywed couple walks together on the beach at our Diamond Beach wedding venue

ICONA Diamond Beach Weddings

ICONA Diamond Beach beckons as the quintessential year-round wedding destination, where love blooms like the seasons themselves. With our breathtaking beachfront setting, every wedding at ICONA is an exquisite celebration against a backdrop of sun-kissed sands and the gentle rhythm of the ocean waves. Whether you choose to exchange vows beneath the warm summer sun or in the cozy embrace of our elegant Oceanview Ballroom during the cooler months, ICONA's timeless charm and impeccable service ensure your special day shines brightly in every season, creating memories that will warm your hearts for a lifetime.

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Aerial view of the beach and ocean at our Diamond Beach NJ hotel

Explore Diamond Beach

Dinner served beachside for a wedding at our Diamond Beach wedding venue


Dreaming of a beautiful beach wedding in New Jersey? ICONA Diamond Beach sits on one of the Garden State’s only private beaches. Whether you envision a barefoot ceremony right on the sand or you prefer a slightly more formal setting in which to exchange your vows, ICONA Diamond Beach has the oceanfront venue of your dreams.


Relaxing lobby area at our hotel in Wildwood Crest