Welcome to ICONA Diamond Beach Resort

Discover the Ideal Diamond Beach, NJ, Hotel

Overlooking beautiful Diamond Beach on the quiet side of town, ICONA Diamond Beach resort offers the perfect NJ vacation location: directly on one of the only private beaches in New Jersey. As one of only a few hotels in the Wildwood Crest area open year-round, this upscale Diamond Beach, NJ, hotel delights with sparkling clean, “feel-the-ocean-air” interiors, spacious suites with galley kitchens, and beach attendants who set up chairs and umbrellas for guests on the beach. Enjoy delicious cocktails & food from the Star Beach Bar located right on the sand!

A seasonal heated outdoor pool and our tropically inspired beach bar create sun-soaked gathering spots for fun at the Shore. Whether sampling the special of the day at Coastal Blue, sipping late afternoon cocktails at The Star Beach Bar, or sharpening their surfing skills, ICONA guests savor life’s simple and sophisticated pleasures.

Despite our many perks, it’s our friendly, personalized, “above-and-beyond” service that sets us apart from other Diamond Beach, NJ, hotels. We answer every phone call with “It’s a great day at ICONA!” because, at one of the prettiest spots on the Jersey Shore, how could it not be? And we greet each guest’s arrival with the aloha spirit of warmth, welcome, and love, hoping to turn all who visit into part of the ICONA family - who return year after year to make new vacation memories.

ICONA Diamond Beach NJ Penthouse Oceanview Suite White King Bed, Dresser, TV, & Ocean view through the window

Penthouse King Suite

Book now for Summer 2022! Brand new 6th floor suites featuring stunning beach and ocean views, extra square footage, 9.5' ceilings, expanded bathrooms accessible from both living room or bedroom with glass shower with luxurious rainfall shower head, kitchenette, and additional amenities. 

Premium Poolside King Studio Beachfront Hotel Room in the Wildwood NJ

Premium Poolside King Studio

Premium Pool Side Studios offer unparalleled views of the Atlantic Ocean and beautiful Diamond Beach through floor-to-ceiling windows and panoramic view balcony.

Signature Suite at ICONA Diamond Beach Resort Hotel near Wildwood NJ

Signature Double Suite

Guests will enjoy varying views of the Atlantic Ocean and the soft white sands of Diamond Beach from each private balcony.

Kids play in the water near our Diamond Beach, NJ, hotel

Summer Kid's Activities

ICONA Diamond Beach & Mahalo Diamond Beach guests ages 6-12 can join us every Monday, Wednesday, & Thursday in August to enjoy fun kid's activities with ICONA's Kid's Program leaders. Please register at least 24 hours in advance using the online form so our team will be prepared for lots of fun with all of the kids!

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Two glasses of wine in the foreground with two people in the background at our Diamond Beach, NJ, hotel

The Longer You Stay, The Less You Pay

Any new stay of 5 nights or more is eligible for an additional 5% savings on top of the already reduced Advanced Purchase Rate*. Because lingering a little longer is how we define an iconic stay… Please click book now & select 5+ nights to see the "Extended Stay Discount" rate.

Note: We're currently closed, undergoing more great updates to the property. We will be welcoming guests back 5/5/22.

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Named #1 Hotel in New Jersey & #6 Best Hotel for Service in USA

ICONA Diamond Beach is happy to announce that we've been recognized as a winner of two distinct hotel achievements. U.S. News & World Report named ICONA Diamond Beach the best hotel in the state of New Jersey and Tripadvisor recognized the hotel as No. 6 in the United States for its exceptional service.

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Explore Diamond Beach

weddings at icona diamond beach


Dreaming of a beautiful beach wedding in New Jersey? ICONA Diamond Beach sits on one of the Garden State’s only private beaches. Whether you envision a barefoot ceremony right on the sand or you prefer a slightly more formal setting in which to exchange your vows, ICONA Diamond Beach has the oceanfront venue of your dreams.


ICONA Diamond Beach lobby


For additional info or questions, please contact us here at ICONA Diamond Beach Resorts.

9701 Atlantic Ave. Wildwood Crest, NJ 08260

The map location of our Diamond Beach, NJ, hotel