Welcome to ICONA Diamond Beach Resort

Discover the Ideal Diamond Beach, NJ, Hotel

Overlooking beautiful Diamond Beach on the quiet side of town, ICONA Diamond Beach resort offers the perfect NJ vacation location: directly on one of the only private beaches in New Jersey. As one of only a few hotels in the Wildwood Crest area open year-round, this upscale Diamond Beach, NJ, hotel delights with sparkling clean, “feel-the-ocean-air” interiors, spacious suites with galley kitchens, and beach attendants who set up chairs and umbrellas for guests on the beach. Enjoy delicious cocktails & food from the Star Beach Bar located right on the sand!

A seasonal heated outdoor pool and our tropically inspired beach bar create sun-soaked gathering spots for fun at the Shore. Whether sampling the special of the day at Coastal Blue, sipping late afternoon cocktails at The Star Beach Bar, or sharpening their surfing skills, ICONA guests savor life’s simple and sophisticated pleasures.

Despite our many perks, it’s our friendly, personalized, “above-and-beyond” service that sets us apart from other Diamond Beach, NJ, hotels. We answer every phone call with “It’s a great day at ICONA!” because, at one of the prettiest spots on the Jersey Shore, how could it not be? And we greet each guest’s arrival with the aloha spirit of warmth, welcome, and love, hoping to turn all who visit into part of the ICONA family - who return year after year to make new vacation memories.

King bed and balcony in Top Floor King Suite at our oceanfront hotel in Wildwood Crest NJ

Top Floor King Suite

Brand new 6th floor suites featuring stunning beach and ocean views, extra square footage, 9.5' ceilings, expanded bathrooms accessible from both living room or bedroom with glass shower with luxurious rainfall shower head, kitchenette, and additional amenities. 

Premium Poolside King Studio Room's kitchen at ICONA Diamond

Premium Poolside King Studio

Premium Pool Side Studios offer unparalleled views of the Atlantic Ocean and beautiful Diamond Beach through floor-to-ceiling windows and panoramic view balcony.

Tv & Twin beds in Signature Suite at ICONA Diamond Beach Resort

Signature Double Suite

Guests will enjoy varying views of the Atlantic Ocean and the soft white sands of Diamond Beach from each private balcony.

Polynesian Luau Show & Buffet

Join us on Friday, July 26th from 7 pm to 10 pm for a thrilling event featuring Paradise Island Entertainment's hula dancers, drum performances, fire and sword shows, and a traditional pig roast. Indulge in a buffet with Polynesian-inspired favorites and sip on exciting signature cocktails. Don't miss this unforgettable night of family-friendly entertainment! Limited communal seating is available, reserve tickets today.

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Summer Kid's Activities

ICONA Diamond Beach & Mahalo Diamond Beach guests ages 6 and up can join us Weds-Sun, beginning June 22nd through September 2nd, to enjoy fun kid's activities with ICONA's Kid's Program leader, Michele. Please register online or at the front desk so our team will be prepared for lots of fun with all of the kids!

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Exit Zero Jazz Fest VIP Package

October 25-27, 2024: ICONA's jazz fest hotel package includes a 2-Night Stay + 2 VIP tickets to the jazz festival & 2 commemorative wine glasses. This renowned event brings together an array of incredibly talented musicians, promising unforgettable evenings filled with rhythm and musical artistry. Toast to the good times with your commemorative wine glasses bearing the Exit Zero Jazz Festival's emblem.

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Aerial view of the beach and ocean at our Diamond Beach NJ hotel

Explore Diamond Beach

Dinner served beachside for a wedding at our Diamond Beach wedding venue


Dreaming of a beautiful beach wedding in New Jersey? ICONA Diamond Beach sits on one of the Garden State’s only private beaches. Whether you envision a barefoot ceremony right on the sand or you prefer a slightly more formal setting in which to exchange your vows, ICONA Diamond Beach has the oceanfront venue of your dreams.


Relaxing lobby area at our hotel in Wildwood Crest