Welcome to ICONA Diamond Beach Resort
Discover the Ideal Diamond Beach, NJ, Hotel
Overlooking beautiful Diamond Beach on the quiet side of town, ICONA Diamond Beach resort offers the perfect NJ vacation location: directly on one of the only private beaches in New Jersey. As one of only a few hotels in the Wildwood Crest area open year-round, this upscale Diamond Beach, NJ, hotel delights with sparkling clean, “feel-the-ocean-air” interiors, spacious suites with galley kitchens, and beach attendants who set up chairs and umbrellas for guests on the beach. Enjoy delicious cocktails & food from the Star Beach Bar located right on the sand!
A seasonal heated outdoor pool and our tropically inspired beach bar create sun-soaked gathering spots for fun at the Shore. Whether sampling the special of the day at Coastal Blue, sipping late afternoon cocktails at The Star Beach Bar, or sharpening their surfing skills, ICONA guests savor life’s simple and sophisticated pleasures.
Despite our many perks, it’s our friendly, personalized, “above-and-beyond” service that sets us apart from other Diamond Beach, NJ, hotels. We answer every phone call with “It’s a great day at ICONA!” because, at one of the prettiest spots on the Jersey Shore, how could it not be? And we greet each guest’s arrival with the aloha spirit of warmth, welcome, and love, hoping to turn all who visit into part of the ICONA family - who return year after year to make new vacation memories.

Penthouse King Suite
Brand new 6th floor suites featuring stunning beach and ocean views, extra square footage, 9.5' ceilings, expanded bathrooms accessible from both living room or bedroom with glass shower with luxurious rainfall shower head, kitchenette, and additional amenities.

Premium Poolside King Studio
Premium Pool Side Studios offer unparalleled views of the Atlantic Ocean and beautiful Diamond Beach through floor-to-ceiling windows and panoramic view balcony.

Signature Double Suite
Guests will enjoy varying views of the Atlantic Ocean and the soft white sands of Diamond Beach from each private balcony.

Easter Brunch at the Shore
Join us for a lovely Easter weekend at the Beach. Sunday Coastal Blue is offering a delectable Easter Brunch Buffet in our 3rd floor Ocean View Ballroom. Reservations required, seatings from 10 am - 4 pm. The Easter Bunny will even be making an appearance for photo ops and surprises for the little ones.

Wine, Dine & Unwind
Wine, Dine & Unwind in Diamond Beach. Get cozy with your best friend or special someone on an overnight getaway to the beach that includes: a 3-Course Dinner for 2, a bottle of wine, and breakfast the next morning. Package rates start from just $299++ Sun-Thurs or $399++ Fri-Sat.

Rise & Shine
It's a great day at ICONA Diamond Beach when you start your morning with breakfast for 2 in Coastal Blue. Early birds can enjoy breakfast daily from 7:30 am and those looking for a slow, relaxing morning will be excited to learn that Coastal Blue now serves breakfast until 2:00 pm! So take your time, enjoy a leisurely cup of coffee on your balcony, or get some fresh air with a walk on Diamond Beach...