Welcome to ICONA Diamond Beach Resort

Discover the Ideal Diamond Beach, NJ, Hotel

Overlooking beautiful Diamond Beach on the quiet side of town, ICONA Diamond Beach resort offers the perfect NJ vacation location: directly on one of the only private beaches in New Jersey. As one of only a few hotels in the Wildwood Crest area open year-round, this upscale Diamond Beach, NJ, hotel delights with sparkling clean, “feel-the-ocean-air” interiors, spacious suites with galley kitchens, and beach attendants who set up chairs and umbrellas for guests on the beach. Enjoy delicious cocktails & food from the Star Beach Bar located right on the sand!

A seasonal heated outdoor pool and our tropically inspired beach bar create sun-soaked gathering spots for fun at the Shore. Whether sampling the special of the day at Coastal Blue, sipping late afternoon cocktails at The Star Beach Bar, or sharpening their surfing skills, ICONA guests savor life’s simple and sophisticated pleasures.

Despite our many perks, it’s our friendly, personalized, “above-and-beyond” service that sets us apart from other Diamond Beach, NJ, hotels. We answer every phone call with “It’s a great day at ICONA!” because, at one of the prettiest spots on the Jersey Shore, how could it not be? And we greet each guest’s arrival with the aloha spirit of warmth, welcome, and love, hoping to turn all who visit into part of the ICONA family - who return year after year to make new vacation memories.

Interior of Penthouse Oceanview Suite at ICONA Diamond Resort

Penthouse King Suite

Brand new 6th floor suites featuring stunning beach and ocean views, extra square footage, 9.5' ceilings, expanded bathrooms accessible from both living room or bedroom with glass shower with luxurious rainfall shower head, kitchenette, and additional amenities. 

Premium Poolside King Studio Room's kitchen at ICONA Diamond

Premium Poolside King Studio

Premium Pool Side Studios offer unparalleled views of the Atlantic Ocean and beautiful Diamond Beach through floor-to-ceiling windows and panoramic view balcony.

Tv & Twin beds in Signature Suite at ICONA Diamond Beach Resort

Signature Double Suite

Guests will enjoy varying views of the Atlantic Ocean and the soft white sands of Diamond Beach from each private balcony.

A family enjoys frozen drinks at our Diamond Beach NJ hotel

End of the Season Beach Bash

Join us on Sunday, October 16th 2022 at The Star Beach Bar as we celebrate the end of the season with live entertainment by Atley Moon & The Say Somethings, food & incredible $3 - $7 drink specials, right on the sand!

As always, the public is welcome at The Star Beach Bar. Tickets are just $9.99 for adults 21+. Admission is included for ICONA Diamond Beach guests staying 10/16. Children are welcome free of charge.

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Close-up of 2 glasses of Champaign at ICONA Diamond Beach

The Longer You Stay, The Less You Pay

Any new stay of 5 nights or more is eligible for an additional 5% savings on top of the already reduced Advanced Purchase Rate*. Because lingering a little longer is how we define an iconic stay…

Please click book now & select 5+ nights to see the "Extended Stay Discount" rate.

Book Now
A quesadilla served at our Diamond Beach NJ hotel

Rise & Shine Package

Enjoy breakfast for 2 in Coastal Blue included each morning of your stay when you book the Rise & Shine Package now through 3/31. Enjoy favorites like the Three Egg Omelet, Eggs Benedict, or Sugar Pearl Waffles to start your day.

Not an early bird? Not a problem! Coastal Blue now offers extended breakfast hours daily from 7:30 am - 2:00 pm. The package starts from just $169 per night. Reserve your shore getaway today!

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Aerial view of car park at ICONA Diamond Beach Resort

Explore Diamond Beach

Meals served in a outdoor at ICONA Diamond Beach Resort


Dreaming of a beautiful beach wedding in New Jersey? ICONA Diamond Beach sits on one of the Garden State’s only private beaches. Whether you envision a barefoot ceremony right on the sand or you prefer a slightly more formal setting in which to exchange your vows, ICONA Diamond Beach has the oceanfront venue of your dreams.


The lobby lounge area in ICONA Diamond Beach Resort