Welcome to ICONA Diamond Beach Resort

Discover the Ideal Diamond Beach, NJ, Hotel

Overlooking beautiful Diamond Beach on the quiet side of town, ICONA Diamond Beach resort offers the perfect NJ vacation location: directly on one of the only private beaches in New Jersey. As one of only a few hotels in the Wildwood Crest area open year-round, this upscale Diamond Beach, NJ, hotel delights with sparkling clean, “feel-the-ocean-air” interiors, spacious suites with galley kitchens, and beach attendants who set up chairs and umbrellas for guests on the beach. Enjoy delicious cocktails & food from the Star Beach Bar located right on the sand!

A seasonal heated outdoor pool and our tropically inspired beach bar create sun-soaked gathering spots for fun at the Shore. Whether sampling the special of the day at Coastal Blue, sipping late afternoon cocktails at The Star Beach Bar, or sharpening their surfing skills, ICONA guests savor life’s simple and sophisticated pleasures.

Despite our many perks, it’s our friendly, personalized, “above-and-beyond” service that sets us apart from other Diamond Beach, NJ, hotels. We answer every phone call with “It’s a great day at ICONA!” because, at one of the prettiest spots on the Jersey Shore, how could it not be? And we greet each guest’s arrival with the aloha spirit of warmth, welcome, and love, hoping to turn all who visit into part of the ICONA family - who return year after year to make new vacation memories.

King bed and balcony in Top Floor King Suite at our oceanfront hotel in Wildwood Crest NJ

Top Floor King Suite

Brand new 6th floor suites featuring stunning beach and ocean views, extra square footage, 9.5' ceilings, expanded bathrooms accessible from both living room or bedroom with glass shower with luxurious rainfall shower head, kitchenette, and additional amenities. 

Premium Poolside King Studio Room's kitchen at ICONA Diamond

Premium Poolside King Studio

Premium Pool Side Studios offer unparalleled views of the Atlantic Ocean and beautiful Diamond Beach through floor-to-ceiling windows and panoramic view balcony.

Tv & Twin beds in Signature Suite at ICONA Diamond Beach Resort

Signature Double Suite

Guests will enjoy varying views of the Atlantic Ocean and the soft white sands of Diamond Beach from each private balcony.

Rise & Shine Package

It's a great day at ICONA Diamond Beach when you start your morning with breakfast for 2 in Coastal Blue. Early birds can enjoy breakfast first thing in the morning and those looking for a slow, relaxing morning will be excited to learn that Coastal Blue now serves breakfast until 12 pm. So take your time, enjoy a leisurely cup of coffee on your balcony, or get some fresh air with a walk on Diamond Beach...

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Mother's Day Weekend & Brunch at the Shore

Show mom how much you appreciate everything she does for you with a weekend getaway to the shore. ICONA Diamond Beach is the perfect Mother's Day destination for mom to relax, recharge, and let the stress melt away. ICONA Diamond Beach is offering a delicious Land & Sea Mother's Day brunch buffet with a view in our new 3rd floor, Ocean View Ballroom on Sunday from 10 am - 4 pm for $55 per adult, $18 for kids 12-5, and free for kids 4 & under.

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Bourbon Dinner in Diamond Beach

Welcome to the ICONic bourbon dinner experience at ICONA Diamond Beach's Oceanview Ballroom. Indulge in a four-course culinary journey curated by our chefs from Diamond Beach and Windrift, perfectly paired with bourbon drinks. Begin with a welcome bourbon cocktail and a lavish charcuterie board. Then delight in innovative dishes with carefully chosen delicious bourbons to match. Experience luxury and indulgence in every sip and bite at ICONA Diamond Beach.

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Aerial view of the beach and ocean at our Diamond Beach NJ hotel

Explore Diamond Beach

Dinner served beachside for a wedding at our Diamond Beach wedding venue


Dreaming of a beautiful beach wedding in New Jersey? ICONA Diamond Beach sits on one of the Garden State’s only private beaches. Whether you envision a barefoot ceremony right on the sand or you prefer a slightly more formal setting in which to exchange your vows, ICONA Diamond Beach has the oceanfront venue of your dreams.


Relaxing lobby area at our hotel in Wildwood Crest