Welcome to ICONA Diamond Beach Resort

Discover the Ideal Diamond Beach, NJ, Hotel

Overlooking beautiful Diamond Beach on the quiet side of town, ICONA Diamond Beach resort offers the perfect NJ vacation location: directly on one of the only private beaches in New Jersey. As one of only a few hotels in the Wildwood Crest area open year-round, this upscale Diamond Beach, NJ, hotel delights with sparkling clean, “feel-the-ocean-air” interiors, spacious suites with galley kitchens, and beach attendants who set up chairs and umbrellas for guests on the beach. Enjoy delicious cocktails & food from the Star Beach Bar located right on the sand!

A seasonal heated outdoor pool and our tropically inspired beach bar create sun-soaked gathering spots for fun at the Shore. Whether sampling the special of the day at Coastal Blue, sipping late afternoon cocktails at The Star Beach Bar, or sharpening their surfing skills, ICONA guests savor life’s simple and sophisticated pleasures.

Despite our many perks, it’s our friendly, personalized, “above-and-beyond” service that sets us apart from other Diamond Beach, NJ, hotels. We answer every phone call with “It’s a great day at ICONA!” because, at one of the prettiest spots on the Jersey Shore, how could it not be? And we greet each guest’s arrival with the aloha spirit of warmth, welcome, and love, hoping to turn all who visit into part of the ICONA family - who return year after year to make new vacation memories.

Interior of Penthouse Oceanview Suite at ICONA Diamond Resort

Penthouse King Suite

Brand new 6th floor suites featuring stunning beach and ocean views, extra square footage, 9.5' ceilings, expanded bathrooms accessible from both living room or bedroom with glass shower with luxurious rainfall shower head, kitchenette, and additional amenities. 

Premium Poolside King Studio Room's kitchen at ICONA Diamond

Premium Poolside King Studio

Premium Pool Side Studios offer unparalleled views of the Atlantic Ocean and beautiful Diamond Beach through floor-to-ceiling windows and panoramic view balcony.

Tv & Twin beds in Signature Suite at ICONA Diamond Beach Resort

Signature Double Suite

Guests will enjoy varying views of the Atlantic Ocean and the soft white sands of Diamond Beach from each private balcony.

Kids play in the water near our Diamond Beach, NJ, hotel

Summer Kid's Activities

ICONA Diamond Beach & Mahalo Diamond Beach guests ages 6-12 can join us, beginning June 28th through August, to enjoy fun kid's activities with ICONA's Kid's Program leader, Michele. Please register at the front desk so our team will be prepared for lots of fun with all of the kids!

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Barefoot Country Music Fest Hotel Partner

Don’t miss your chance to see 40+ of country music’s hottest stars on the breathtaking beaches of Wildwood, NJ! Book your stay with any ICONA property today and receive 10% off your tickets to the Barefoot Country Music Fest, June 15-18, 2023!

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BESOUL Yoga on Diamond Beach

Start your day with an uplifting early-morning 45 min yoga class on the beach. Join our experienced instructors on the beach for an energizing yoga + meditation session that's suitable for all bodies & ability levels. Classes are Thursdays and Sundays at 8 am & are included for ICONA guests.

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Aerial view of the beach and ocean at our Diamond Beach NJ hotel

Explore Diamond Beach

Dinner served beachside for a wedding at our Diamond Beach wedding venue


Dreaming of a beautiful beach wedding in New Jersey? ICONA Diamond Beach sits on one of the Garden State’s only private beaches. Whether you envision a barefoot ceremony right on the sand or you prefer a slightly more formal setting in which to exchange your vows, ICONA Diamond Beach has the oceanfront venue of your dreams.


Relaxing lobby area at our hotel in Wildwood Crest