Welcome to ICONA Avalon

Discover Our Avalon, NJ, Hotel

Guests arriving at the ICONA Avalon beachfront resort find an upscale, coastal-chic retreat framed by sand dunes and classic Nantucket-inspired architecture. We invite you to discover this iconic Avalon, New Jersey hotel, recently refreshed and standing today as one of the most sought-after vacation destinations on the New Jersey Shore.

Our 159-room NJ shore hotel celebrates its oceanfront setting with brilliant white interiors punctuated with pops of blue, classic nautical touches and sophisticated furnishings. Each area of the property is designed to bring the light and beauty of the outside in, providing a peaceful seaside atmosphere for guests to relax and enjoy their stay in Avalon.

With a diverse selection of beautifully designed and decorated Avalon, NJ, hotel rooms, three distinctive bars and restaurants and elegant event spaces just steps from the sand, Avalon’s only four-season hotel is a cherished shore getaway for families, couples and groups. We greet each guest with the aloha spirit of warmth, welcome and love. It’s our goal to turn all who visit into part of the ICONA family. We encourage you to return year after year to make new vacation memories with us.

Interior of Oceanfront Luxury king studio with King bed and living room at our Avalon hotel

Oceanfront & Corner Oceanfront Luxury King Studios

Oceanfront & Corner Oceanfront Luxury King Studios feature luxurious décor, King bed, Queen Sleeper Sofa, Bathroom with large glass shower, galley kitchen & large oceanview balcony. Note: 2 room layouts available. Max: 4 guests

Kitchenette in Dune front Luxury king studio at ICONA Avalon

Dunefront Luxury King Studio

Located on the 1st floor East Wing, these rooms feature luxurious décor, King bed, Queen Sleeper Sofa, Bathroom with large glass shower, galley kitchen, an expansive window wall & private terrace leading out to a dunefront sand area complete with chaise lounges.

Living room in Signature Queen suite at ICONA Avalon

Signature Queen Suite

Perfect for families, this suite has a side pool view from the balcony & separate areas for living & sleeping. Features 2 Queen beds, Sleeper Sofa, 2 flatscreen TVs, bathroom with shower, dining area & galley kitchen.

NJ Wedding Expo at ICONA - 3/10/24 at 1:00 pm

ICONA Avalon is your one-stop wedding destination including on-site venue options for rehearsal dinners, spa~lon for bridal prep, indoor or outdoor ceremonies, receptions - including catering, bar & cake options - for up to 300 in our beautiful ballroom, after-party options, on-site hotel accommodations for you & your guests, post-bridal brunch opportunities & more!

At the Wedding Show tour our venue & meet some of the area's best wedding professionals including florists, DJs, make-up artists, photographers & more. Enjoy live entertainment & enter to win valuable door prizes. Several lucky engaged couples will receive gift cards for jewelry & artwork valued at over $800! Register online today.

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Romantic table arrangement with roses at our Avalon NJ hotel

Valentine's Romantic Weekend in Avalon

Surprise your special someone with a luxe Valentine's getaway to ICONA Avalon. Choose from any of our beautiful rooms to cozy up in. The 2-Night Valentine's Package is available from 2/9 - 2/12/24 and includes a reservation at our special event on Saturday night + breakfast for 2 each morning in Avalon Brew Pub. Chef's 3-Course Dinner will take place in Seaglass Ballroom on Saturday, February 10th with live entertainment.

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A bottle of champagne rests in a bucket of ice on the balcony in one of our Avalon hotel rooms

Wine Dine & Unwind Package

Wine, dine, and unwind with this hotel getaway package to Avalon, NJ. Get cozy with your best friend or special someone on an overnight stay at the shore that includes: a 3-course dinner for 2 in Avalon Brew Pub, a bottle of wine in your room, and breakfast the next morning. Package rates start from just $239. Book the cozy season beach escape you deserve today!

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Terrace Dining area at one of our Avalon NJ restaurants

Explore Avalon

Bride and groom pose for a photo under flower arch at our Avalon wedding venue

ICONA Avalon NJ Weddings

Whether you envision a barefoot wedding ceremony right on the sand or a more formal setting to exchange your vows, ICONA Avalon is the perfect wedding venue for the celebration of your dreams.


Receptionist by the front desk at our NJ shore hotel