Oceanfront Luxury
In Spring Lake NJ
A Getaway That Feels Like Coming Home
ICONA Grand Victorian blends true beachfront serenity with the charm of coming home. As the first property in the ICONA Boutique Collection, this historic 1883 residence, originally The Brighton House, offers 20 uniquely designed guestrooms. Set in quaint Spring Lake, this peaceful escape remains a proud piece of local history with elevated coastal design.
When the pace of city life calls for respite, this Spring Lake retreat offers a sophisticated escape just a short drive or train ride away. Perfectly positioned along the beachfront and steps from the town’s premier shopping district, guests are invited to indulge in the ease of on-site dining and thoughtfully curated comforts. Here, timeless elegance and serene oceanfront ambiance come together to create an effortlessly luxurious experience.
Come Experience the all-new Grand Victorian
REFRESHED . RENEWED . REIMAGINED
ICONA Grand Victorian Spring Lake is thoughtfully reimagined, blending timeless seaside charm with fresh, modern coastal luxury.
Featured Rooms
Located on the third floor, this charming guestroom features a king-sized bed, vaulted white shiplap ceilings, and partial ocean views. Rich with coastal character, the room is accented by nautical blue striped wall coverings and thoughtfully curated touches, including a silver whale-tail table and a navy leather lounge chair.
The Cottage Suite is the only room on the first floor and features a private parking spot, an enclosed front porch, and a king-sized bed. Take in beautiful ocean views from this sun-filled suite.
Perfect for families or extended stays, this guestroom features one plush king bed and two twin beds, along with beautifully updated interiors that feel both spacious and inviting. Guests will enjoy brand-new furnishings, luxurious bedding, and curated modern touches that create an effortless sense of boutique luxury by the shore.
Located on the second floor, this sun-filled guestroom offers stunning direct ocean views and a serene coastal ambiance. Designed with soothing seaside style, the room features a plush queen bed dressed in luxurious bedding, whale-inspired wall coverings, eclectic furnishings, and sophisticated navy accents that create a relaxed yet refined beach retreat.
Located on the second floor, this spacious ocean view king offers a warm and inviting retreat with charming northern ocean views. Three large windows fill the room with natural light, while subtle tone-on-tone walls, soft natural fabrics, a paneled signature ceiling, and a bold black bedframe create a refined coastal ambiance with modern sophistication.
This sunny second-floor retreat features a charming bay window with Southern Ocean views, creating a bright and relaxing coastal escape. Recharge in a plush king bed dressed in luxurious bedding, surrounded by light furnishings, a cozy seating area, and subtle nautical accents that evoke effortless seaside elegance.
Historic Charm With Modern, Beachfront Design.
Amenities
Every guest is greeted with an immediate sense of warmth and welcome upon arrival. Along with inviting design and thoughtful details, this boutique hotel offers the following experiences and amenities.
Beachfront location
On-site dining – Amelia’s By The Sea
Housekeeping Services
Reliable Wifi
Beach tags (in season)
Beach chairs and umbrellas (in season)
ICONA bicycles (in season)
Air conditioning and heating
Friendly bellhops
Beach & Access to SL North and South end pools
And more
*Please note: Our historic three-story hotel does not offer an elevator or swimming pool.
Dining Experience
Amelia’s By the Sea
A Spring Lake staple, Amelia’s is conveniently located in the hotel, where guests can enjoy traditional Italian and contemporary continental cuisine in a fine dining atmosphere.
Things to Do
From a girls’ weekend to a family vacation or a romantic getaway, there’s something for everyone near the Grand Victorian. Explore these things to do in Spring Lake and plan your ideal escape to the shore.
Spring Lake Boardwalk
Spring Lake Theatre
Design Domaine Gallery
Whale Watching
Shopping District
Spring Lake Historical Society Museum
Weddings & Celebrations
Experience refined coastal elegance at The Grand Victorian at Spring Lake, offering beautifully appointed accommodations for guests visiting the area for weddings, celebrations, and special gatherings. Open year-round, the hotel is ideally situated directly across from the pristine beach of Spring Lake on the Jersey Shore – perfect for those seeking a quiet respite throughout a celebratory weekend and a charming seaside escape.
The Grand Victorian is pleased to offer room blocks for wedding parties and group stays. When you confirm ten or more rooms, our team will gladly work with you to arrange a preferred group rate.
Reach Out Today
Our team is here to serve you. Contact us today to learn more about our hotel in Spring Lake or to book a stay.
