ICONA Beach Bar Summer Launch Party
Kick off summer this Memorial Day Weekend with a beach party like no other at ICONA Beach Bar, in Diamond Beach, New Jersey. Enjoy complimentary admission to a family-friendly day of effortless fun in the sun, where relaxed coastal luxury meets high-energy beach vibes. Sip on curated drink specials, indulge in a classic clam bake, […]
Shimmers Coffee Bar & Cocktail Lounge Open House
Join us on May 22nd from 3–6PM for a special complimentary open house celebrating the debut of the all-new Shimmers Coffee Bar & Cocktail Lounge at ICONA Avalon, unveiled in honor of the resort’s 10th Anniversary. As ICONA Avalon marks this milestone season, Shimmers has been thoughtfully reimagined into a stunning, design-forward destination that makes […]
Memorial Day Weekend After Glow Party
As the sun sets, the celebration lights up! On Friday, May 22nd from 7PM–10PM, the party continues under the palm tree–lined beach tent at ICONA Diamond Beach with live DJ entertainment, dancing and a glowing night of patriotic fun. Experience an illuminated coastal atmosphere filled with glow sticks, festive light-up props for the kids, themed […]
Mother’s Day Brunch at ICONA Avalon
Treat Mom to a gorgeous Mother’s Day brunch experience in ICONA Avalon’s elegant Sea Glass Ballroom on May 10th, where stunning ambiance meets an indulgent holiday feast. Our 2026 Mother’s Day Buffet features a delicious spread including: Made‑to‑order omelet station Bacon, waffles, and breakfast favorites Fresh salads & signature entrées Chef‑attended carving stations A beautiful […]
Mother’s Day Brunch at ICONA Diamond Beach
Celebrate Mother’s Day with a special Surf & Turf Sunday Brunch, served from 10 AM – 3 PM on May 10th in our 3rd‑floor Ocean View Ballroom. Pricing Adults: $65 Children 5–12: $19 Kids 4 & under: Free with adult Tax and gratuity additional. Brunch Highlights Custom Omelet Station Scrambled Eggs, Bacon, Sausage & Breakfast […]